[32] This issue was raised by Lin, Submission CI 2476 and CI 2525; I Graham, Submission CI 2507; J Trevaskis, Submission CI 2493; and A Hightower, Submission CI 2511. However, economic convergence also has potential drawbacks for society and the economy as a whole. Media convergence allowed information/news to travel in high speed and spread widely across the globe in what was in the past impossible to do through traditional media outlets. Media convergence has even changed the way we receive data. This marks the herald of a whole new era of sports entertainment and marketing. This is all possible due to the application of MyGlasses on Android or the iOS. It helps me realize the importance and power of networking and peer-to-peer work. George Street Post Shop Few years ago, in one of my design classes while doing my undergraduates, I’ve been introduced to the relationship between divergence and convergence in any design process. Also, find the interval of convergence of the series. 3.27 This uncoupling of global internet-based media and national legal and regulatory systems has important implications for all forms of media content regulation in Australia, as is the case worldwide. Reporting on the incident is fine, but how will that incident impact the consumer/reader, how can a consumer respond to the news, WITHOUT political interpretations? Today, you need only one device: your smartphone. It enables the immediate and global exchange of every kind of content. [2] Australian Communications and Media Authority, Digital Australians—Expectations About Media Content in a Converging Media Environment: Qualitative and Quantitative Research Report (2011), 7. They have a prominent presence across the various levels, be it Below the Line or Above the Line. It all began with the technological outburst which led to the availability of various platforms that helped to efficiently maximize the transfer of information. “The way the consumer uses their device alters the information they receive and have access to. Newspapers, magazines, audiovisual media content, music and film are increasingly distributed and consumed online, in environments that are both public in terms of the networked platforms from which they are accessed, and private in terms of their consumption in the home rather than in public places. b) Approximate the series using partial sums so th. When talking about a paradigm shift in the media industry, it is important to trace the shift from thinking hierarchical to thinking network, since the first industrial revolution until the era we are living in. It’s been showing recently that the people became masters in the social media fields where they know exactly how to get their words to get to where they want it to be heard. VAT Registration No: 842417633. Recent polls over the year show that people are spending more and more time on the internet. Is it Sachin, Sehwag, Shilpa or Shahrukh? The opening match in Delhi had a Television Rating Point(TRP) of 7.19 which was the highest for any event in India ever. The adoption of high-performance computers, shift to digital platforms, and creation of high-speed computer networks have brought us new ways of doing things. Media Convergence is a composed of Content, Communications, Distribution (Cloud) and the Consumer. Thank you for the great write-up Rawan, Sondos and Sheikha. 3.14 As of December 2010, there were 10.45 million active internet subscribers in Australia, of which 8.15 million were household subscribers and 2.3 million were business and government subscribers. It provides cable and wireless phone networks, Internet services, Isn’t that impressive?! The deconstruction of information flow- regardless of the hierarchy paradigm in which it stands- has been a game-changer. You can view, hear, or read virtually anything, anywhere, anytime. It was after the 2011 Arab Spring that I started noticing news channels like AlJazeera and AlArabiya incorporating social media segments into news segments and later on more world leaders started joining Twitter and tweeting on a regular basis to audiences. It allows them to reduce the costs of labour, materials and management. Convergence is the process in which two or more different things come together to create something new. To learn more, visit our Earning Credit Page. At the beginning I would like to thank you for the effort you put to make such interesting blog I really enjoyed reading it. Economic convergence in recent years has been most visible in company mergers. But with the advent of infrastructural facilities and increased investments in the industry of sport management there are multiple leagues fighting for the share of eye and heart. This is an indicator of the fact that sports in India is in the throes of evolution. Gordon Pitts, Kings of Convergence: The Fight for Control of Canada's Media (2002). An example of this is what Time Magazine portrayed in the covers of the Person of the Year in 2006 and 2011. Old barriers of time and space are practically eliminated. 3.32 Associate Professor Axel Bruns has referred to the rise of the ‘produser’, or the internet user who is both a user and a creator of online content. You portrayed the modern world in light of media convergence, where everything is easily at reach. The internet and digital age have helped fuel this progress, turning a simple smartphone into a multifaceted device that can be used for everything from making a call to watching television and playing video games. [22] K Crawford and C Lumby, The Adaptive Moment: A Fresh Approach to Convergent Media in Australia (2011), 40. The number of “E Loyals”- people who don’t hold a season ticket or have been to watch a live match but support the game and the club as they have been exposed to it online or on TV- has been rising in the last few years. 4102.0. [13] Deloitte Access Economics, The Connected Continent: How the Internet Is Transforming the Australian Economy (2011). Hence their opinion and perception could be a valuable contribution.